MTV to rebrand MTV One, MTV One+
Monday, June 15 2009, 12:31 BST
By Andrew Laughlin
MTV has decided to change the identity of its MTV One and MTV One+ channels as part of a major rebranding initiative.
According to a BARB Reported Channel Changes announcement on the AGB Nielsen website, MTV One will become MTV and MTV One+ will change to MTV+.
The new branding will take effect on July 1 and the listing claims that all other aspects regarding the channels will "remain as at present".
While confirming the news to DS, MTV was unable to supply any further information, but did promise more details closer to the launch date.
MTV UK was changed to MTV One back in July 2007, while MTV2 became MTV Two to fit with the overall branding.
It's unclear as yet whether MTV Two will also now change its identity under the new arrangements.