YouTube ad-deal worth millions

Chris Forrester, the UK-based rights management company, has secured a agreement with YouTube that allows it to sell advertising in and around MVR's content. "This significant deal for, potentially worth millions of pounds, represents a major leap forward for the company and the monetization of online video content in general," said a statement.

Under the deal, MVR who generate some 10,000,000 VoD views a month on YouTube alone, has the right to sell a range of advertising units around its content. "MVR will initially be selling advertising inventory generated by UK viewing to UK advertisers but intends to roll-out globally shortly."

"Advertisers will be able to take advantage of high quality content environments from programmes originally broadcast on most terrestrial TV channels. Programming includes shows from Hat Trick Productions, Maverick TV, Bentley Productions, BBC Motion Gallery and many others. Critically, all the content is controlled and managed centrally by MVR ensuring the quality of the environment for the advertiser. As previously reported, blue-chip advertisers such as Nissan, Activision and Renault are already running pre-roll campaigns on MVR's content on YouTube," said MVR

Ashley MacKenzie, CEO of ‘my video' said: "This agreement is the biggest step forward so far for MVR and will have a positive and changing impact on the online video industry, especially for advertisers. Online video ad-formats are well known as being highly effective but, in the past, it has been a fragmented, time consuming process to tackle for buyers. MVR is now able to give advertisers an easy, simple online video opportunity that delivers millions of impacts around some of the highest quality video content today, and that would compliment any brand."