Pay TV giant to try weekend subscriptions
Friday, June 19 2009, 12:39 BST
By James Welsh
French pay TV operator Canal+ is to offer customers a weekend-only subscription for half the amount it charges for its usual package.
Canal+ chief executive Bertrand Méheut told Le Monde that to assess demand, "Canal+ week-end" would offer a Friday evening to late Sunday night service priced at €15 per month.
6.2m homes take Canal+ and CanalSat with churn standing at 10.6%.