shows TV shows online

By Robert Briel | June 23, 2009

The Dutch online retailer is showing a number of complete episodes of TV series online in order to boost DVD box sales.

Visitors to the website can see episodes from four TV series, including ‘Lost’ and ‘Grey’s Anatomy’, thanks to an agreement with Disney in The Netherlands.

Until now, only showed trailers of TV series. Its decision to show uncut programming is to test if this will wet the appetite of viewers to buy the whole series in DVD box sets.

Unlike its US counterpart, Bolcom does not plan to sell on-demand programming on its website, at least not for the time being.