June 24, 2009

Setanta off the air

by David Allen

Last night at 6pm the beleaguered satellite sports broadcaster went off the air in England and Scotland.
This follows a much publicised battle with sporting organisations and financiers.

This whole problem appeared to start when Sky Sports received half of Setanta’s Premier League football match rights from the FA, and from that point the satellite broadcaster appeared to struggle.

Currently the firm employs four hundred and twenty staff, but this turn of events will mean that two hundred jobs will be lost immediately.
Setanta will continue to survive, but outside of the UK.

This should give the company the chance to find a buyer, partner or investor, who can prop the firm up and help secure its future.
There are possible buyers waiting on the sidelines, but whether or not a deal can found now is another matter that only time will answer.