RAI launches tourist channel
By Robert Briel
The Italian state broadcaster RAI will launch Yes Italia, a new international channel aimed at attracting tourist to country, on June 28.
Programming will be in Italian, with subtitles planned in English and Spanish. In Europe, the channel will be part of the RAI bouquet on the Eutelsat Hot Bird. Satellite distribution has also been arranged to reach the Americas.
The channel will highlight beautiful places, food and wine and products made in Italy showing the Italian way of life.
The channel will be distributed by the broadcaster’s international unit NewCo Rai International.