Unitymedia adds auto motor und sport TV

By Robert Briel

The German cable operator Unitymedia will launch the new auto motor und sport TV channel on July 1.

The channel will be part of the special male skewed Digital TV SPORT & MEHR bouquet, which consists of a total of 14 channels featuring sports, entertainment and news.

Viewers can upgrade their basic digital subscription with various bouquets, which cost 8.90 each, 13.90 for two and 19.90 for four different bouquets. Basic digital cable access costs 16.90 a month.

The auto motor und sport TV channel is an initiative of the print magazine with the same name, which reaches millions of German car enthousiasts. It is published by Motor Presse Stuttgart.