New German TV channel for petrol heads
German publishing house Motor Presse Stuttgart will launch its long-planned thematic television channel for car fans on July 1. The digital pay-TV service Auto Motor und Sport channel will be available on the cable networks of Unitymedia in the federal states of North-Rhine Westphalia and Hessen.
The 24-hour service will offer tests, comparisons, driving reports and expert opinions on new cars and technologies. Documentaries and reports, for example on vintage car rallies, tuning specialists, car museums or technologies of the future will also be screened. A daily news broadcast is also envisioned.
Auto Motor and Sport channel will form part of subscription package Digital TV SPORT & MEHR, comprising 14 thematic channels targeted at a male audience for a monthly fee of Ä8.90. There is already a brand behind the channel: Motor Presse Stuttgart publishes the magazine Auto Motor und Sport and produces the series Auto Motor und Sport TV for menís channel DMAX.
In February 2007 the companyís plans to establish its own TV channel became known. The service will compete with Motorvision TV, which will launch on July 4 on pay-TV platform Sky (currently Premiere).