Filles TV to be repositioned

Pascale Paoli Lebailly

Lagardère Active will detail in August the coming repositioning of girl channel Filles TV into a channel for young women.

Filles TV, which currently targets women from 17 to 24, will enlarge its scope to take into account women from 15 to 34.

It will be the third change for Filles TV that launched in September 2004 with a 10-15 year old target.