Italian DTT adult channels set sub targets

By Branislav Pekic

July 8, 2009 09.37 UK

Nitegate, Italy’s first adult pay-TV service on digital terrestrial television, has already signed pre-sales contracts for 100.000 smart cards and aims to reach 500.000 by the end of this year.

For €1 a night, subscribers will get access to six hours of programming, from 24:00 to 06:00, aired on four channels (Sexo Exclusive, Sexo Exotica, Sexo Amatorial and Sexo Trasgression) with a library of over 1,000 titles.
Nitegate is offering a range of packages: Bronze for 30 consecutive days of viewing for €30, Silver with 90 consecutive days for €60 and Gold with 180 consecutive days for €110.

The pre-paid smart cards do not require the signing of a contract and there are no activation costs.
The service is available on the multiplex of the Profit Group and affiliated broadcasters throughout Italy.

These include Odeon TV, Telecampione, Telereporter, Canale 10, Telegenova, Telereporter Roma, Telereporter Sud, Arezzo TV, Nova TV, Odeon Sat, Telecolor, Canale 8, Telecentro and Canale 24.