National Geographic Channel to launch free-to-air in Arabic
National Geographic Channel and Abu Dhabi Media Company (ADMC) has announced the formation of a strategic partnership, to launch the free-to-air National Geographic Channel Abu Dhabi - the first international factual entertainment channel to be launched in the Arabic language.
National Geographic Channel Abu Dhabi, which will be dubbed completely into Arabic, will bridge the gap in quality factual entertainment that exists in the region.
Ward Platt, President - Asia Pacific & Middle East, National Geographic Channels International said: “The launch of the channel in Arabic marks the first time in the Middle East that high quality National Geographic content will be delivered to the region’s viewers dubbed into their native language, and also the first time that a National Geographic Channel will be available free-to-air.
“The launch of National Geographic Channel Abu Dhabi raises the standard of programming and content in the region - through the fact that the content will be in Arabic and free-to-air,’ commented His Exellency Mohamed Khalaf Al Mazrouei, Chairman of ADMC. “We are very excited to have partnered with National Geographic Channels to not only bring viewers in the region leading global factual entertainment, but to help us expand, enhance and diversify our existing media bouquet - by allowing us to offer something totally new to the Arabic-speaking population in the Middle East.”
Viewers can also interact with the channel via a dedicated National Geographic Channel Abu Dhabi website - www.natgeotv.ae. The website will feature comprehensive information on programming including forthcoming feature highlights; an easy-view TV schedule; a variety of online games designed to encourage people to think about the planet; a community section where viewers can ‘ask the experts’, contribute to online polls or enter competitions; and a video player where viewers can watch programme highlights and reviews.
Globally the National Geographic Channel reaches out to 305m homes in 165 countries, in 34 languages.