Star channels join Clix
News Corp’s Asian broadcaster Star TV will launch two of its suite of channels on the Portuguese IPTV platform, Clix TV.
Hindi-language general entertainment channel Star Plus and Bollywood movie service Star Gold will join Clix, forming a new Star Pack costing €9.99 a month.
Portugal has a large South Asian community and Clix’s strategy is to reach the growing ethnic communities within Portugal.
Susanna Barbato, Clix's marketing director, said: "We believe that the distribution of these channels will give our programming and service, a distinctive and innovative edge.”
Yeshpal Sharma, STAR’s VP of distribution and advertising sales for the U.K. and continental Europe, said: “With a large South Asian community, Portugal represents an important market for Star.”