NRJ brand expands to Canada

Pascale Paoli Lebailly

Media group NRJ has signed a licence deal with Canada’s leading radio group Astral Media Radio to extend its brand NRJ to Quebec. On August 24, Astral’s Energie ten radio stations will be rebranded with the NRJ label.

The Quebec music network will also access NRJ’s exclusive contents like celebrity interviews, concert seats and international event.

NRJ’s brand is already present in 13 countries worldwide – Germany, Austria, Belgium, Finland, France, Norway, Sweden, Bulgaria, Denmark, Lebanon, Russia and Ukraine.