Virgin TV not showing UFC 100

Friday, July 10 2009, 10:24 BST

By Andrew Laughlin, Technology Reporter

Virgin Media has confirmed that it will not broadcast the forthcoming UFC 100 tournament on its cable TV service in the UK.

This follows yesterdays announcement that the event will be shown for free on Sky channel 433, as well as on Setanta Ireland for homes in the Republic of Ireland.

Starting on July 11 at 3am BST, coverage from the Mandalay Bay Events Center in Nevada will also be streamed without charge on the official UFC UK website.

In response, a spokeswoman for the cable operator said: "Virgin Media broadband customers will be able to watch it in quality with their superfast broadband connections."