BabyTV launches on Sky Italia

By Robert Briel

July 10, 2009 15.13 UK

Fox International’s BabyTV has announced that it will be launching on Ssky Italia, Italy’s largest pay-TV service, as of July 31st 2009, marking it’s entry into the country.

BabyTV is set to launch on Sky Italia’s Kids Pack with a localized Italian channel, adding 4.7 million new subscribers.

Diego Londono, Managing Director of Fox International Channels in Italy and GAS countries, said in a statement: “BabyTV will be joining our 11 channels in Italy and we will be introducing it to audiences via a cross channel campaign as well as on ground marketing activities.”