Tricolor success continues

By Chris Dziadul

The leading Russian DTH platform Tricolor TV posted revenues of R1.56 billion (€35.2 million) from its pay-TV service in 2008, according to its CEO Vyacheslav Mordachev.

Quoted in Cableman, he added that the platform aims to reach 13.5% of the Russian population by the end of this year.

Tricolor TV is at present the fastest growing DTH platform not just in Russia but Europe as a whole, recently topping the 5 million-subscriber mark.

It offers viewers a 19-channel subscription package and 12 channel-package free of charge.
As of 2008, 2.6 million viewers received the former.