Blockbuster to stream to Samsung TV sets

By Robert Briel

July 15, 2009

Blockbuster has announced it will make its library of premium digital entertainment available via select new Samsung HDTVs, home theatre systems and Blu-ray players.

Called Blockbuster OnDemand, the new services will be available this autumn and are expected to provide millions of homes across the US access to Blockbusterís digital library of movies. Additionally, as part of the agreement, the service will have preferred positioning on the Blu-ray interfaces.

The OnDemand service provides comprehensive on-screen search and browsing capabilities, as well as full details, ratings, trailers, and other information about each movie directly on the television, eliminating the need for customers to manage a viewing queue on their PC.

Once a customer rents or buys a movie, they simply press play to begin instant viewing. Blockbusterís adaptive streaming technology ensures quality viewing with immediate and uninterrupted playback.