Sky Italia hikes pay-TV fees

By Branislav Pekic

July 15, 2009

Sky Italia has increased the prices of its combo pay-TV packages for new subscribers.
According to the Italian DTH operator, they reflect the larger basic world package, which has grown by 13 news channels, two of which are in HD (Fox HD and Fox Crime HD), in the past year.

Subscriptions that include World plus one or two premium Cinema, Sport and Football packages, will see an increase of less than 0.50. The new prices are 43 for the packages World+Cinema, World+Sport and World+Football; 56 for the packages World+Cinema+Sport, World+Cinema+Football and World+Sport+Football; and 69 for the package World+Cinema+Sport+Football.

The basic package World is now offered at a price of 29.90.
The mini package made up of three genres (two selected among Entertainment, Documentaries, Kids and Music, while the third is News) now costs 19.90 and that made up of four genres costs 24.90.
For existing subscribers, the new price list will enter into force on August 1.