ASN kicks off HD service

Rose Major

Asian channel All Sports Network will launch a high definition channel today, July 16, on the IPTV service Now TV in Hong Kong.

ASN HD will offer American sports content including National Football League (NFL), National Hockey League (NHL), NCAA college basketball and football, motorsports such as NASCAR and Touring Car, plus Extreme Sports and Pro Bull Riding.

ASN launched in standard definition in January. Its is operated by Yes TV.

PCCW's TV & New Media Managing Director, Dominic Leung, said: “The carriage of the ASN HD channel demonstrates our ongoing commitment to providing customers with high quality HD programming. In particular, NFL and NHL in high definition will showcase high quality HD production.”

With the addition of the ASN HD channel, Now TV offers 7 HD channels to viewers in Hong Kong. The others are Now Hong Kong, Now Sports HD, VOOM HD, National Geographic Channel HD, Discovery Channel HD, and History HD.