Granada TV moves onto Mio
Granada TV will launch on SingTel’s IPTV platform Mio TV in Singapore on July 15.
ITV Global Entertainment’s new generalist channel for Asia will be part of the SuperSaver English Pack as well as being available a la carte. ITV already has programming on Mio’s on-demand service.
Many of the new channel’s programmes have never aired in the region before. Programming is drawn from the extensive ITV library and includes the Prime Suspect franchise, entertainment series The Jeremy Kyle Show and The Friday Night Project and reality and factual TV such as Airline and Ballroom Bootcamp.
James Ross, Regional Director, ITV Global Entertainment (Asia), said: “SingTel is one the world’s leading multi-media platforms and we are delighted to have chosen mio TV as the South East Asian launch partner for Granada TV. This agreement is a natural extension of our recent premium VOD deal that will see some of the best in ITV Global Entertainment drama and documentaries become available one month after their UK telecast.”