Penthouse takes HD porn pan-European

Rose Major

Penthouse Digital Media will launch the first pan-European linear adult channels in high-definition, with a suite of three channels targeted at both the soft and hard core markets.

Starting in September, Penthouse HD will broadcast in the UK and Germany, offering soft core programming while harder fare will be shown on Penthouse HD1 and HD2 in countries including France, Spain and the Netherlands.

Channels will be distributed by Eutelsatís Eurobird 9A at 9 degrees East.

PH Media, a satellite operations firm, will represent the channels in central and eastern Europe. Penthouse Digital Media has also partnered with General Satellite to provide service-oriented middleware and proprietary set-top boxes.