Channel 4 and BSkyB to team up for ad sales

UK free-to-air broadcaster Channel 4 and pay-TV broadcaster Sky are set to merge their advertising sales teams in a bid to cut costs.

The pair are set to ink a deal that will see both companies cut the number of employees by around 50%.

However, the deal is not expected to be announced officially for a couple of months until the country’s Competition Commission publishes its findings on regulations surrounding rival broadcaster ITV’s advertising sales.

The Commission is currently investigating whether to abolish its contract rights renewal system, the system that governs how much ITV can currently charge advertisers.