ITN launches YouTube channel for publishers

LONDON - ITN On, the multimedia arm of ITN, is launching a literary channel on YouTube enabling publishers to upload video content, such as interviews with authors.
ITN launches YouTube channel for publishers

The channel, called Beyond Books, will provide a platform where all publishing houses can promote books and authors. ITN will also create new content on behalf of publishers as well as showing existing videos.

Content will be publishing houses such as Penguin, Faber and Random House will include interviews as well as a regular feature called ‘Book versus Film'.

The feature will analyse how close Hollywood sticks to the original book.

Viewers will also be able to access information about which books celebrities are reading and their recommendations.