ESPN hands Premier League brief to Wieden + Kennedy

LONDON - ESPN, the US broadcaster, has handed its UK advertising brief for the launch of its Premier League coverage to Wieden + Kennedy's London office.
ESPN hands Premier League brief to Wieden + Kennedy

The broadcaster, which is owned by Walt Disney, works with Wieden + Kennedy in the US and UK activity for above-the-line campaigns will run out of its London office.

There had been speculated that there would be a pitch involving other agencies.

Media planning and buying will be handled by Carat, which already works on its ESPN America and ESPN Classic TV channels and is also an incumbent on Disney. Brand strategy and creative services will be handled by Heavenly, and on-air branding by Bruce Dunlop and Associates. Collective and Agenda21 will handle digital services.

Damion Potter, ESPN communications director said: ‘ESPN and Disney may decide to extend any current agreements with existing service providers that will accommodate the scope of work required for the launch of our new channel.'

Last month ESPN picked up the TV rights to the FA Premier League from Setanta. It will broadcast 46 live games during the 2009-10 season and 23 games each season from 2010-13.