Polsat outlines crisis strategy

By Chris Dziadul

July 21, 2009

The Polish commercial broadcaster Polsat is still preparing to launch film, children’s and youth thematic channels despite the current economic crisis, according to its owner Zygmunt Solorz-Zak.

Speaking to Gazeta Prawna, he added that the first two of these channels are likely to make their debuts by the end of this year.
Solorz-Zak also spoke with some concern about the current state of the ad market in Poland, with some broadcasters facing reductions in revenues of up to 20%.

Although Polsat is at present not having to make cuts, there are already worrying signs in the marketplace, such as a sharp fall in the cost of advertising.

Solorz-Zak in addition said that Polsat is likely to start investing in the programming side of the internet in the next year or two.