Five open to online deals
By Julian Clover
Five chief executive Dawn Airey has said the RTL-owned network is happy to place its content on a variety of online platforms.
Speaking to the Broadcasting Press Guild in London, Airey said the broadcaster was already in conversation both with Hulu and with YouTube over the distribution of Five content. “We do non-exclusive deals pretty much with anybody and everybody. I’ve always firmly been of the belief that you make money out of monetising eyeballs, so make your content available on as many platforms as possible. We have the rights and if we can put it onto a platform where our viewers can interact with it we will.”
Airey said that although there had been no direct conversations with Arqiva, which yesterday announced it had purchased the Kangaroo technology, Five would be happy to talk with them.
Asked by Broadband TV News if Five had felt left out of conversations, on issues such as Freesat and HD, by the three other legacy broadcasters Airey said she could not comment on the past, but was now involved in conversations on topics such as Canvas and very much felt part of the top table.