LG launches THX-endorsed LCD

Chris Forrester

LG has succeeded in winning THX approval for one of its LCD displays. The achievement follows on a similar THX endorsement for LGs plasma units a year ago.

LGs display is the LH90 series which comes complete with THXs easy set up Movie Mode as well as including full-array LED backlighting with a claimed "2,000,000:1" Mega Contrast ratio for awesome picture quality and detail. Other features include TruMotion 240Hz for smooth motion and local dimming technology for enhanced contrast over standard backlit and edge-lit LCD TVs.

Creating a new era in LCD technology the THX-Certified LH90 blends style, sophistication and visual performance, sending a clear message to consumers about LG's commitment to picture quality and innovation," said Peter Reiner, LG's SVP of marketing and strategy. "LG's advanced LED Backlight technology precisely controls the brightness of specific areas of the screen, providing crisper, clearer pictures while using less energy than traditional LCD models."

Suggested retail prices in the USA are $1,899.95 for the 42-inch model, $2,399.95 for the 47 inch, and $3,199.95 for the 55-inch model.