Li TV joins Measat's HD roster

Rose Major

Asia’s first high-definition lifestyle channel, Li TV, has signed a multi-year deal for distribution on Measat’s HD neightbourhood.

The channel, with Li short for Life Inspired, is the seventh to join the Measat-3/3a HD distribution platform. Broadcasting 24 hours, the channel is owned by Li TV International Ltd, headquartered in Kuala Lumpur, Malaysia.

Terry Bleakley, Vice President, Commercial Operations, MEASAT, said: “With two satellites – Measat-3 and Measat-3a – now operating collated at 91.5E, we will be able to upgrade and further our specialized HD video distribution service for the region.”

“It is our pleasure to launch our HD channel Life Inspired, Li with MEASAT as the first lifestyle channel for Asian viewers. We are thrilled to be the first HD channel on board MEASAT-3a and I strongly believe this will help us reach a wide audience effectively within Asia Pacific and beyond,” said Anne Chan, General Manager of Li TV.