MDA launches mobile partnerships

Rose Major

Singapore’s Media Development Authority is partnering with a number of mobile players to develop or distribute “on-the-move media services and applications” for the global market. Partners include local telco SingTel as well as corporations Nokia, Microsoft and Qualcomm.

The FutureMobile initiative is seeking innovative content and application proposals focusing on games, mobile lifestyle, healthcare and the transient market that have the potential to be deployed on the partner network’s platforms.

Selected proposals will be able to leverage a user base of 300 million. Other partners involved are Huawei, MOZAT and Zingmobile.

MDA last month launched the FutureTV initiative, which seeks to offer greater interactivity and personalisation and aims to go beyind the traditional TV screen.

Mr Michael Yap, Director, Interactive Media and Games for the MDA, said: “Like the FutureTV initiative, MDA hopes that the FutureMobile partner network can also bring together the best of breed offerings, and to allow industry players to leverage on one another’s customer base, market access, and partners. More importantly, to inspire innovations and offer opportunities for the industry to formulate commercial strategies to reach out to the regional and global markets.”

In addition to forming the partner network, MDA will be holding matching sessions to link anchor partners with startups to explore collaboration opportunities. One of the anchor partners, SingTel is collaborating with MOZAT to develop a device independent platform that can help worldwide developers build and deliver on-the-move services. By collaborating with SingTel, they will be able to facilitate other on-the-move service providers to quickly develop, distribute and monetise the service.

Another anchor partner, Nokia will kick off a joint initiative – the Mobile Lifestyle Call for Proposal with Singapore Infocomm Technology Federation (SiTF) to support small local developers and publishers to enhance their competencies in on-the-move content development, publishing and distribution from conceptualization to commercialization of their ideas without the financial barrier.