Green light for Discovery's India plans
Discovery Networks has finally got the go-ahead to double its channel roster in India, adding three new services including one in high definition. The broadcaster asked for government clearance for the channels a year ago. There is something of a backlog of channels waiting for permission to launch in India.
Discovery Networks Asia-Pacific will launch Discovery Science, Discovery Turbo and Discovery HD to join Discovery Channel, Discovery Travel & Living and Animal Planet as part of the broadcaster’s Indian offering. Science and Turbo will launch on analogue as well as digital platforms.
Discovery Networks Asia-Pacific SVP and GM for India, Rahul Johri, said: "In the current environment, networks that have a distinct brand proposition will emerge as the preferred destinations for viewers, advertisers and affiliates alike. The changing market dynamics, favourable demographics, and research, suggest that millions of viewers in India would enjoy Discovery Science, Discovery Turbo and Discovery HD's programme offering."
Discovery’s channels are available in 109 million homes in India.