Polish ad market slumps

By Chris Dziadul

August 14, 2009 08.15 UK

The Polish ad market slumped by 20.9% year-on-year in the second quarter, with even internet spend falling.

According to data produced by CR Media Consulting and published in Wirtualne Media, TV ad revenues in Q2 were 19.2% lower than in the corresponding period in 2008.

The biggest fall was seen in the print sector (-27.2%), while internet display spend was 6.9% lower than in Q2 2008.

CR Media Consulting expects ad spend in Poland to reach PLN6.36 billion (1.54 billion) this year, or 14.7% less than in 2008 and even lower than that in 2007.