Sky3 to show pay TV content for free

Sky has announced that it will make selected pay TV programmes and content free-to-air on Sky3 for one weekend in September.

Running from September 18 to 20, the Sky Free Weekend Pass campaign will bring premium content from Sky Sports, MTV, Disney, Sky Movies and Sky Arts to anyone with a digital TV.

Programming on offer includes live rugby union from the Guinness Premiership courtesy of Sky Sports, blockbuster movie I Am Legend from Sky Movies and documentary series Wild Russia from the National Geographic Channel.

ESPN, Good Food, Nickelodeon, Cartoon Network and Sky Real Lives will also lend premium content for the weekend, with much of this programming being available for the first time ever on free-to-air television.