Rovi wins Pace

Chris Forrester

Rovi, perhaps still better known under its old ‘Macrovision’ name, has signed on with Pace for its Rovi Connected Platform technology. Pace will use Rovi “to enhance” its next-generation range of set-top boxes for cable MSOs “throughout the Americas”.

Macrovision renamed itself Rovi in July as part of its strategy to be recognised for more than just watermarking.

“We are committed to working with our customers in the service provider and cable markets to provide consumers with a cutting-edge entertainment experience that allows access to multiple types of digital media in the home,” said Bruce Gureck, VP of product development, Pace. “The Rovi Connected Platform is a comprehensive solution that enables us to easily integrate with the latest interoperability standards that help to enable access to premium, recorded and personal content from a variety of locations and devices.”

This announcement expands on an existing relationship between Rovi and Pace. In 2007, Pace and Rovi (then Macrovision) collaborated to demonstrate a multi-room digital home experience using Digital Living Network Alliance (DLNA) specifications. Pace added DLNA capabilities to its set-top box and server products by integrating Rovi’s media player and media server software with existing Pace software to show how digital content could be accessed and viewed from any room in the home.

“Today’s consumer has access to an endless source of available digital entertainment content but, once acquired, this content can have limited uses,” said Simon Adams, senior vice president of marketing and sales, Rovi. “We are pleased to collaborate with Pace as they continue to develop innovative set-top box products that give operators and service providers more choice on how to implement secure content sharing capabilities in their infrastructure while also taking the digital home entertainment experience to new heights for the consumer.”

The Connected Platform is designed to provide scalable and extensible technologies that support an array of applications and network environments. The solution includes an extensive package of standards-based development tools and reference designs, enabling CE manufacturers to customize advanced digital home entertainment products. The Connected Platform consists of a source code development kit (SDK), player and server software applications and a customizable, easy-to-navigate user interface. Operating system- and chip-agnostic, the solution assists CE device manufacturers to select which components and feature add-ons they want.