Mobile TV viewers to reach 54m by 2010
By Andrew Laughlin, Technology Reporter
The number of people watching TV on their mobiles will increase to 54 million worldwide by the end of this year, a new report has predicted.
According to research conducted by In-Stat and chip manufacturer Telegent Systems, mobile TV viewing figures will grow to 300 million by 2013, which is a massive increase on the 18 million currently estimated to use the service.
In a survey conducted by the two organisations, around half of respondents watched TV programming on their mobiles at least three times per week, with a fifth (20%) doing so every day, which increased to 40% in some areas.
News and sport were found to be among the most popular programming for mobile TV viewers, although the majority of people preferred to watch a variety of content. Most popular times to watch the programming was while travelling or during work breaks.
In-Stat vice president of research Frank Dickson said: "The adoption of analogue mobile TV handsets has been driven by the most powerful force in the mobile industry: consumers.
"The infrastructure is already in place, there are no new standards that need to be enacted and the service is free to consumers - a very powerful combination."