Foxtel rebrands red-button betting

Rose Major

Australian interactive TV betting service Sky Racing Active will be rebranded as TAB Active, to allow Foxtel subscribers to better identify the service as a betting offering.

TAB is one of the betting brands of Australia’s leading gambling group, Tabcorp, and the brand associated with horse racing betting in two key states – Victoria and New South Wales. The rebrand will be supported with a marketing campaign across pay-TV, radio, press, online and direct mail.

The wagering service was created by Two Way Ltd for Tabcorp and Foxtel. It is available to viewers of the Sky Racing channel on the Foxtel and Optus platforms in New South Wales and Victoria. The service provides detailed information for all thoroughbred, harness and greyhound race meetings on which Tabcorp is conducting wagering each day. Viewers in both Victoria and NSW are able to access their TAB wagering accounts, and place all types of bets with their remote control.

More than 4 million bets have been placed through the service by more than 14,000 TAB account hodlers since launch in April 2008.