New European initiative merges TV with the power of the Internet
August 27th, 2009 - 9:51 UTC by Andy Sennitt

A consortium of European television industry leaders announced today the launch of “Hybrid Broadcast Broadband TV” or “HbbTV”, a major new pan-European initiative aimed at harmonising the broadcast and broadband delivery of news, information and entertainment to the consumer through TVs and set-top boxes with an optional web connection.

The cross industry consortium includes broadcasters Canal+, France Televisions and TF1, German research institute Institut für Rundfunktechnik, satellite operator SES ASTRA, as well as the software and media solutions providers ANT and OpenTV. A full list of companies, including consumer electronics (CE) manufacturers, can be found at

Implementations of HbbTV in Germany will be on display at the IFA show 2009 in Berlin, in the form of connected TVs and set-top boxes showcasing applications from public broadcasters such as ARD and ZDF who are supporting this development and will give a first detailed impression of the broadcasters’ service concepts.

HbbTV activity in Germany is accelerated by the 2009 launch of HDTV services from broadcasters who are providing high quality HD videotext, interactive programme guides and enhanced radio services. HbbTV is also the technology supporting enhanced HD Teletext and HD interactive services from leading private broadcaster groups in the already announced HD+ initiative.

Visitors to the IFA show in Berlin will be able to see demonstrations at the ARD stand (Hall 2.2/101). At IBC 2009 in Amsterdam, further examples of HbbTV-based solutions will be showcased at the EBU (European Broadcasting Union) village (stand 10.D21).