ARD to screen HDTV showcase for IFA

German public broadcaster ARD will screen its next HDTV showcase during consumer electronics fair Internationale Funkausstellung (IFA) from September 4 - 9.

The regular programmes of main channel Das Erste and digital service EinsFestival will be distributed via Astra (19.2° East) and on some cable and IPTV networks in the new TV technology. Material not produced in high-definition will be up-converted.

Content which Das Erste will screen in native HDTV includes TV films, series and other content. EinsFestival HD will screen a total of 70 programmes in native HDTV, including movies, series, documentaries and music concerts. Highlights include Berlin Philharmonic Orchestra’s European concert held this year in Teatro di San Carlo in Naples, French comedy Hunting and Gathering (2007) and British drama Hallam Foe (2007).

ARD, EinsFestival and fellow public broadcaster ZDF recently screened an HDTV showcase during the World Championships in Athletics in Berlin during August, with another planned at Christmas. Regular HDTV transmissions will commence at the occasion of the Vancouver Winter Olympics in February 2010.