NBC Invests In Mobile Ad Network Greystripe
Peacock Equity Fund Joins Disney Steamboat Ventures In Backing Greystripe
John Eggerton 9/2/2009 12:47:14 PM EDT
NBC Universal has joined Disney in investing in mobile advertising, according to mobile ad network Greystripe.
Greysripe said that GE/NBCU's Peackock Equity Fund has invested $2 million in the company, which delivers advertising to iPhones. Disney's Steamboat Ventures has also funded the company.
Peacock Equity is a $250 million fund focusing on technologies or busineses that fit with NBC Universal.
For example, Universal theatrical A Perfect Getaway, was the first customer for an iPhone ad taking advantage of the phones "acceleration and tilt" functions.