Bravo Taps Holland As VP, Program Planning, Scheduling
Executive Joins NBCU Net From Animal Planet
Mike Reynolds 9/3/2009 8:33:00 AM EDT

Bravo has named Whitney Holland vice president of program planning, scheduling and acquisitions.

In her new job, Holland will be responsible for building both short-term and long-term program planning rollouts for the network, and along with Bravo senior vice president, program strategy and acquisitions Jerry Leo, to whom she will report, will spearhead the strategic vision and execution of its schedule. Based in New York, she also will supervise acquisitions for Bravo, working closely with Leo and various studios to identify movies, specials and series that complement the network's affluent brand.

Before joining Bravo, Holland served as vice president of program planning for Animal Planet, where she worked closely with the network's development team to guide their programming goals. Prior to that, Holland was director of scheduling for TLC. Her career also includes stints as vice resident of Nielsen Entertainment and vice president of research at Paramount Pictures Worldwide Television.

"Whitney brings her expansive cable and entertainment experience, intuitive program planning abilities and an overall passion for all things television to Bravo," said Leo in a statement. "She is a welcome addition to the network as we continue to envision strategies to surpass our short-term and long-term programming and viewership goals."