Sony brings Web TV service to Europe

Sony is planning to bring its Bravia Internet Video service to Europe on Bravia TVs, Blu-ray players and home theatre systems, the company has revealed at the IFA show currently taking place in Berlin, and is currently in testing phase with a number of European broadcasters.

From early 2010, Sony plans to equip a number of its products with the Xross Media Bar, similar to that employed in the PlayStation 3 games console, meaning that live broadcast and on-demand content will be accessible on a number of Sony devices via the Internet. Sony is reported to be currently testing with European broadcasters including Germany's ARD, France's M6, Italy's Mediaset, Spain's RTVE, Antena3 and LaSexta, and the UK's Five.

Bravia Internet Video will also offer short-form content from a variety of sources, including YouTube, Dailymotion and the technology magazine Wired. The US version of the service is already well-developed, offering content from over 25 providers, including Netflix, Amazon On Demand and - of course - Sony Pictures.