Sundance debuts in Europe
Chris Forrester

Robert Redford’s Sundance Channel is now available in Europe. It went live on September 3 for viewers to Free, a French telco that offers IPTV as part of its triple-play service nationally.

Under the creative direction of Robert Redford, Sundance Channel—acquired by Rainbow Media in May 2008—already reaches more than 30m subscribers in the U.S. The channel’s launch on Free marks its third international carriage deal, although Free will be the first to physically debut Sundance Channel in France.

“On the eve of our 10th anniversary, we are ecstatic that Free will be first to broadcast Sundance Channel in France—a real opportunity for all of us and a fitting match,” said Maxime Lombardini, Free’s General Manager. “Like Robert Redford gave new creative breath to independent cinema, we believe Free shares that pioneering spirit, having launched several innovative internet and TV products over the past 10 years.”

Free, a subsidiary of the Iliad Group, was the first company to offer a triple-play service in France through its self-produced singular Freebox set-top box, which provides customers with comprehensive telecommunication services, such as high-speed internet, telephone and digital television packages.