Bresnan Deploys Web-To-TV Platform
Operator Uses Clearleap System for Managing Local Content
By Todd Spangler 9/9/2009 2:14:59 PM EDT
Bresnan Communications has deployed Clearleap's Internet-based system to ingest and manage local video-on-demand content.
The cable operator is using the Clearleap platform to manage The Spot, a VOD section with localized channels featuring businesses in categories such as jobs, dining and events. In addition, Bresnan plans to use the system to ingest Web-delivered content for its local linear channels, as well as target local advertising on both VOD and linear TV.
"Integrating an IP-based infrastructure gives us the ability to be targeted, timely and flexible in what we offer our subscribers for each system while allowing quick insertion for our local advertisers," Bresnan director of interactive advertising Julie Harbour said in a statement.
Atlanta-based Clearleap's investors include Silicon Valley Bank, Trinity Ventures and Noro-Moseley.