Turner Sports, Speed Program NASCAR.com Channel
Web Series, Shoulder Fare For ‘NASCAR on Speed' Debuting Today
by MCN Staff 9/9/2009 1:44:29 PM EDT
Turner Sports and Speed channel launched the "NASCAR on Speed" channel on Turner-managed NASCAR.com, featuring premium broadband content from the programmers.
Three original Webisode series, event coverage and shoulder programming from Speed are on the broadband channel.
The Webisode series are:
-- Victory Lane Fan Finish: Kenny Wallace, Jimmie Spencer & John Roberts answer comments submitted by viewers online right after the race and give their opinion and perspective on what happened and why.
--Speed's Race & Chase Preview: Michael Waltrip, Greg Biffle, Chad Knaus and Steve Byrnes break down what to look for at the next race, drivers to watch and how it could affect The Chase.
--Speed's Rutledge at Large!: Rutledge Wood goes behind the scenes with drivers and fans, at the track, hamming it up in the in-field and at special NASCAR events.
NASCAR RaceDay at the Daytona 500
The shoulder programming is: NASCAR RaceDay Built by the Home Depot (pictured before the Daytona 500); NASCAR Victory Lane; Trackside; NASCAR Performance; NASCAR Live!; This Week in NASCAR and NASCAR Smarts.
The channel is an extension of a recently formed partnership between the two organizations and will be sold exclusively by the Turner Sports sales team and the online programming will be available at NASCAR.com and the NASCAR section of Yahoo! Sports as part of Turner's strategic partnership with Yahoo!.
Turner Sports (part of Time Warner Inc.'s Turner Broadcasting unit) acquired all of NASCAR's interactive rights in October 2000 and became the exclusive producer of NASCAR.com in January 2001
In a release, Matthew Hong, vice president and general manager of sports digital for Turner Sports, said: "The partnership between NASCAR.com and Speed is a natural, yet groundbreaking collaboration between two of the top brands in the sport, matching the official league Web site with the definite television network for motor sports to offer an even richer online video experience to NASCAR fans."
Said Kevin Annison, VP of digital & interactive media at Speed, in the release: "This media partnership between the official league Web site and the only network to program from the track all season long proves that serving the NASCAR fan is simply good business. "NASCAR.com gets access to popular NASCAR on Speed video programming, Speed secures distribution on the No. 1 online outlet for its NASCAR on Speed programming and NASCAR fans get another way to view some new original programming as well as content from their favorite Speed programs."
Speed is a Fox Cable network, a unit of News Corp.