Ondas hires Worldspace Europe CEO
Chris Forrester

One gets the sense that Ondas Media, the would-be international pay-radio (and video) broadcaster, is gearing up for some major news. First, and important, news of the IBC weekend from them is the hiring of Benoit Chéreau, the highly regarded former head of Worldspace’s European operation.

Chéreau gives Ondas the ability to ‘fast track’ relationships as well as intimate knowledge of the European radio scene. Chéreau will head up Ondas’ new Paris office as SVP of Business Development for Ondas. Joining him is Alain Kervizic as Director of Content for Automotive Services.

“As former CEO of Worldspace Europe, Chéreau has a deep understanding and passion for the massive potential that is European satellite radio,” confirms Dave Krueger, CEO of Ondas Media. “His extensive previous experience in managing subscriber services at Bouygues Telecom combined with the valuable lessons learned at Worldspace Europe will be critical to Ondas as we further develop our content offering, manage customer relations and work within the regulatory frameworks in France and the rest of Europe moving forward.”

Prior to joining Worldspace in 2005, Chéreau was Deputy CEO Technology & Information Systems at Canal + Group and before that Deputy CEO Marketing, Sales & Customer Service Bouygues Telecom. He has also worked at Schlumberger and Ford France. He is a graduate engineer of Ecole Polytechnique and holds an MBA from Harvard Business School.

As Senior VP of Business Development at Ondas Media, Chéreau will now take responsibility for various business services and relationship development at the company.

“We are also delighted to welcome Alain Kervizic to the Ondas Media team,” continues Krueger. “Kervizic’s expertise in data information will make him well placed to ensure the next generation of our OEM customers’ vehicles, - including Nissan, BMW and Renault, have access to Ondas’ full range of telematics and data information services.”

Kervizic joins Ondas Media from the TomTom Group. He has extensive experience in the data information and automotive sector and has previously worked for organisations including: Tele Atlas France, ExxonMobil, Mobil Oil Française and Bosch Siemens.

“These senior appointments underline our continued commitment and progress in bringing satellite radio to Europe,” confirms Krueger. “We are of course deeply committed to a true pan-European service and a significant market already exists for us in France with our Renault relationship and many other ties. This team can be the core base for our continued development there.”