70% of DTH Subscribers in Idia Reside in Rural Areas and Small Towns
According to a report published by Francis Kanoi, a leading marketing research firm 70 per cent of its DTH subscribers reside in rural areas and towns with a population under a million. And metros like Delhi or Mumbai contribute only 2-3 per cent to the overall DTH subscriber base of 13.2 million.
Within the rural markets, it is Dish TV and DD Direct Plus DTH services that have the most penetration. Tata Sky, Dish TV and Sun Direct DTH services are preferred brands in top metros, the report says. The southern market is dominated by Sun Direct DTH services, while in high-income households Tata Sky is the dominant DTH brand, the report adds.
Over seven million DTH subscribers, or more than half the total of 13.2 million, come from rural markets alone, where Dish TV and DD Direct Plus are the clear leaders. Towns of a population under one million contribute another two million DTH subscribers.