Tiji, Gulli launched in Russia
Pascale Paoli Lebailly

Lagardère Active’s preschool channel Tiji and family-oriented network Gulli have launched in Russia, on satellite platform NTV+.

Broadcast in Russian and without dubbing, the two channels have been conceived as local channels, with programmes mixing productions from Lagardère’s catalogue and content specific to Russia.

While Tiji’s pre-school pay TV channel format hasn’t changed from what is on offer in France, Gulli’s positionning has evolved. Launched as a free-to-air DTT family-oriented channel in France, it has been launched in Russia as an edutainment pay-TV thematic channel.

Accessing a kids’ TV market composed of local channels like Bibigon and US formats from Disney and Turner, Lagardère’s channels want to bring a European touch into kids programming.