Let's Tvist again - on DT's TV
Rose Major

A “Tvister” programme recommendation widget developed by Nagravision has been implemented by Deutsche Telekom, and demonstrated at IBC.

Tvister is an intelligent TV programme guide currently available on the internet which will now be ported to TV screens. Based on what the viewer is watching and using an advanced algorithm, the widget recommends programmes available in the schedule.

At IBC, the Tvister widget is running through the Nagra Media Widget platform on an Open TV-enabled HD set-top box powered by Open TV Core2 middleware. (Open TV is majority-owned by the Kudelski Group.)

Deutsche Telekom developed the Tvister application which is available as a public beta under http://www.tvister.de. The Tvister widget uses electronic programming guide (EPG) data as well as other information available on internet. This first generation of recommendation widgets can be deployed quickly, without a complex backend infrastructure and does not require the user to login, thus providing anonymous and purely content related recommendation services.

The companies said that delivering personalised widget services to TV consumers increases the usage rate which translates into direct revenue, ad revenue and cross-selling opportunities.

"Widgets bring manageable bits of the internet to consumers’ TV screens and through our Nagra Media Widget platform we are providing an end-to-end tool chain for operators to seamlessly embed those widgets into their digital TV offer,” said Ivan Verbesselt, Senior Vice President Marketing at Nagravision. “Beyond an elegant way to componentize the user experience, operators can use widgets to increase brand awareness and loyalty by offering personalized experiences that keep subscribers satisfied and coming back for more."