Four help Digiturk develop VOD
Rose Major

Digiturk will launch a push and subscription VOD (P/S-VOD) offering on its digital-satellite TV platform, following a collaboration with four of the leading TV technology suppliers – Irdeto, OpenTV, Pace and TeleIDEA.

Using the “highly complex broadcasting solution”, subscribers will be able to select, download and store feature films and television shows directly on to their set-top box hard drive. The solution integrates the triple-tuner high definition PVR designed by Pace for Digiturk with Irdeto’s Conditional Access. The offer is powered by OpenTV's PVR-enabled middleware technology, OpenTV Core2™/PVR2™ and features the TeleIDEA Electronic Program Guide (EPG) feature P/S-VOD.

Hatice Memiguven, COO of Digiturk, said: “The technology provided by Irdeto, OpenTV, Pace and TeleIDEA proved instrumental in securing numerous additional satisfied subscribers and successfully implementing a new business model.”

Since the launch of the HD PVR service in January 2008, Digiturk has signed on 45,000 subscribers across Turkey.

“This launch was a complex project that required a collaborative effort by Irdeto, OpenTV, Pace and TeleIDEA,” said Dr. Joel Zdepski, Senior Vice President and General Manager, Middleware, OpenTV. “We are very pleased with the team effort that has enabled Digiturk to bring their solution to market successfully.”

“Together with Irdeto, Open TV and TeleIDEA we have developed an innovative platform for Digiturk to add a range of new push and subscription VOD services,” said Richard Slee, President Pace plc. “Digiturk was an early adopter of our high definition PVR technology and now through the combined contribution of the technology partners, is leading the deployment of another new revenue generating platform.”