France launches ASO campaign

By Robert Briel
September 18, 2009

The French government will launch a digital switchover campaign on Sunday, September 20. Its aim is to make people aware of the impending end of analogue broadcasts.

The information campaign is especially aimed at the 22% of the population that are unaware of the consequecnes of the switch-over

Nathalie Kosciusko-Morizet, secretary of state of digital affairs, said the total costs of the publicity campaign is 20 million euros, but the total bill for all activities will mount up to 355 million euros.

This will include a subsidy for people with low incomes, free technical assistance at home for the elderly and handicapped and rebates for people who will have to switch to satellite reception because they cannot be reached by digital terrestrial broadcasts.