New look for new CNN International lineup
Friday, September 18 2009,
CNN International will unveil a new look and new tagline on Monday, it has been confirmed.
Monday will also see the channel complete a year-long transformation of its UK and European primetime programming lineup with the launch of Amanpour and World One alongside International Desk, Quest Means Business, Connect the World and BackStory.
The new logo is an evolution of the original CNN and globe creative, with new tagline "Go Beyond Borders" replacing "Be the First to Know", which had been used since March 2001.
"CNN goes beyond borders every day, taking viewers beyond the headlines to a transparent, diverse and intelligent product that connects viewers to the world’s stories," said CNN International executive vice president and managing director Tony Maddox. "Our viewers go beyond borders every day, seeking out intelligent newsgathering on multiple platforms and this tagline will speak directly to their aspirations.
"2009 has been a defining year for CNN International, with the introduction of an ambitious new programming line-up following on from an intense expansion of our newsgathering operation as we put original content and multiple perspectives at the heart of our output.
"The new tagline is the logical next step to cement our brand promise for today’s news consumers."
"Go Beyond Borders" was developed by CNN's global marketing and creative departments along with Boston's Tooth+Nail agency.